Our vision of the future is built on these four principles:
Advertisers continue to rely on TV advertising because it works. Year on year they continue to increase their TV budgets despite the growing number of options available. TV remains the most compelling medium because of its reach and emotive power.
The explosion in viewer choice and control has led to smaller audiences. Audience fragmentation will only grow as viewers consume video from hundreds of networks, on various devices and on a time-shifted basis.
Viewing data is being collected today at an unprecedented scale. This explosion of data as more and more devices report back media consumption is a headache...and an opportunity.
Coupling media activation to data can help inventory owners increase the value of their inventory and utilize it more efficiently.
IntegralReach has developed a revolutionary platform that integrates massive data from set-tops, smart TVs, tablets, stream servers – basically anywhere that video is consumed – enabling media companies and other inventory owners to optimize the value of the audiences that they deliver across their properties.
Our cloud-based platform has been designed from the ground up to deliver timely intelligence and actionable insights that are only possible with data from millions of homes and scaled computing resources.